Barry Callebaut sets up chocolate distribution in South Africa, expands portfolio with premium brands
ԝ Could 2022 — Chocolate and cocoa giant Barry Callebaut options to established up a direct distribution network in South Africa to meet up with the increasing need for quality chocolate indulgence whilst expanding its markets in Africa.
The South African food items and grocery retail current market is anticipated to increase at a compound once-a-year development rate (CAGR) of +4.9% by 2025, with an approximated value of US$59.6 billion, notes the corporation.
“Expansion is a single of our 4 lengthy-expression strategic pillars. Just after much more than 20 several years of working experience in the South African marketplace, we have started out a new chapter. By environment up a immediate distribution network, we make improvements to buyer proximity and permit the development of our gourmand brands in the African markets,” claims Rogier van Sligter, president Europe, Center East, Africa (EMEA), Barry Callebaut.
Gourmet chocolate indulgence
Barry Callebaut ideas to open its connoisseur small business of packed products and solutions for artisans and chefs to a number of distributors, with Backyard Morris Packaging and Food stuff (GMPF) as a distributor.
Owning labored with GMPF for a lot more than 20 yrs, Barry Callebaut will leverage the collaboration for its semi-industrial prospects, meals production company, warehousing and logistics.
Barry Callebaut will consider in excess of the job of grasp chocolate distributor in South Africa.
Barry Callebaut will raise the variety of distribution factors and take about the role of master distributor in South Africa. The new network will provide local shoppers and neighboring international locations with a wide assortment of merchandise from world gourmet manufacturers this sort of as Callebaut, Mona Lisa, Cacao Barry and Carma.
“This determination was taken to give a wider product variety, servicing improved innovation and advancement in the extensive Barry Callebaut product or service range to the local sector,” clarifies Barbara Queally, taking care of director, GMPF.
For the appreciate of chocolate
With yearly profits of about CHF7.2 billion (US$7.9 billion) in the fiscal year 2020–2021, the Zurich-dependent Barry Callebaut Group is a single of best companies of substantial-excellent chocolate and cocoa solutions, from sourcing and processing cocoa beans to manufacturing the fine candies, chocolate fillings, decorations and compounds. The group operates additional than 60 manufacturing facilities globally.
The enterprise has also unveiled plans to grow its North American presence by setting up a specialty chocolate manufacturing unit in Ontario, Canada. With the manufacturing facility predicted to be completely operational by 2024, the full financial investment volume, more than ten several years, is projected to volume to CHF 100 million (US$104 million).
Insights on chocolate themes for the forthcoming 12 months collected by Barry Callebaut point out that wellness and sustainability are important drivers when selecting chocolate and dealing with indulgent flavors in new formats.
Edited by Inga de Jong

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