As Goodwill OC prepares to celebrate 100 several years of service, the agency’s first job will be to tell PR & advertising and marketing method for the nonprofit’s centennial
Goodwill of Orange County President & CEO Nicole Suydam with Plan Corridor President & CEO Rebecca Hall
COSTA MESA, Calif., April 25, 2022 (World NEWSWIRE) — Goodwill of Orange County has named Idea Hall its marcomm agency of record (AOR) for corporate branding, promoting and communications solutions. Established in Santa Ana in 1924, the nonprofit is thrilled to celebrate its centennial in 2024, marking 100 yrs of community services, workforce enhancement and prospect developing for these facing limitations to employment. In planning for this significant milestone, Goodwill of Orange County has charged Notion Hall with their initially undertaking as company associate: develop a holistic, built-in communications and company strategy ushering in another century of empowering OC inhabitants by way of employment.
“What truly piqued our interest in Notion Corridor was their emphasis on meaningful, function-pushed method,” mentioned Nicole Suydam, president and CEO of Goodwill of Orange County. “They shifted the aim away from what we do to rather spotlight the importance of why we do it. Simply because of Concept Hall’s determination to developing far more good in our neighborhood, we are self-assured their workforce will assistance us deepen mission knowledge and assistance.”
Notion Corridor was chosen for their leadership in the nonprofit area, branding abilities and 360 integrated marcomm products and services. As Goodwill OC’s marcomm agency of history, Concept Hall will function immediately with the nonprofit’s leadership crew to carry out market analyses, aid overarching brand messaging requirements and produce an integrated company communications plan aimed at garnering general public help for Goodwill’s mission and furthering recognition of their model, community effect and commitment to vocation progress.
“Goodwill of Orange County has been a trustworthy home title for as very long as any of us can keep in mind. Our intention is to make a technique that honors this legacy and strengthens their brand name posture by an thought-initially strategy,” claimed Thought Corridor CEO Rebecca Corridor. “As an company with deep roots in Orange County and a motivation to carrying out great work for good customers and results in, we are thrilled to be operating with an corporation that has been devoted to empowering the community with reason, satisfaction and dignity for just about a century.”
Goodwill of Orange County will insert to the currently prolonged roster of nonprofit customers for Plan Corridor, including Cystinosis Investigation Basis, Be Effectively Orange County, Laura’s Home, CureDuchenne, Challenge Hope Alliance, Consider Collectively and extra. As “Champions of All Things Good,” the agency actively seeks out partnerships with regional philanthropies to offer expert services that endorse and garner greater assistance for their perform in the group.
ABOUT Notion Corridor
Thought Hall is an worldwide award-profitable, impartial inventive communications company primarily based in Costa Mesa, California, started in 2003. As “Champions of all Things Very good,” the company is committed to undertaking good do the job for superior clients and fantastic triggers, generating an effect on the industries and communities we provide. Strategy Corridor operates with business-to-company and customer clients in real estate, hospitality/journey/leisure, health care, professional solutions, nonprofit, customer solutions, schooling and general public companies, providing branding and integrated advertising and marketing communications alternatives that drive measurable results. Plan Hall is effective with premiere manufacturers including Irvine Business, Be Nicely OC, MemorialCare, C.W. Driver, Cityview, Juniper Square, Sabal Monetary, RD Olson, H. Hendy & Associates, amid a lot of others. To find out much more, check out their site.
ABOUT GOODWILL OF ORANGE COUNTY
Goodwill of Orange County allows folks who are going through obstacles obtain and preserve jobs, which gives function, delight, and dignity. Considering the fact that its inception in 1924, Goodwill has supported hundreds of hundreds of men and women by means of excellent coaching and training programs, supportive work providers for persons with developmental and actual physical disabilities, on-internet site job coaching, neighborhood integration programs, veteran work solutions, and much more. The nonprofit operates a assortment of 24 retail venues all through Orange County, including five OC Goodwill Boutiques and its e-commerce platform ShopGoodwill.com, to guidance these daily life-changing applications and products and services. To learn much more about Goodwill of Orange County, pay a visit to their web page.
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A photograph accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/2ab4ba2f-72c0-41fc-b5a9-e37595cf67fe