Selling to the World’s Largest Customer

Lt Col Ricky Howard

This 7 days we’re discovering a one of a kind option to switch the world’s biggest buyer of items and companies into a purchaser of yours.

That is suitable, we’re speaking about selling to the federal government.

There is absolutely nothing like obtaining a client that can actually print the revenue!

But there’s a whole lot of confusion and misunderstandings around finding authorities contracts so I have enlisted some qualified assist to support us discover how to do it the proper way.

Retired Lt Col Ricky Howard of put in a long time on the paying for side for the U.S. Division of Protection and now assists tiny organizations like yours get their foot in the doorway.

Tune in to The Aspect Hustle Clearly show job interview to hear:

  • why there are so several profitable possibilities with federal government contracts
  • Ricky’s recommendations and best tactics for successful contracts
  • how you can also gain contracts performing as matchmaker or partnering with other business enterprise entrepreneurs

freshbooks 2021

  • NordVPN — Get a huge low cost off your NordVPN Plan + 4 further months for absolutely free!


The Possibilities in Government Contracting

“It’s an astounding chance that most compact companies never know about or really do not try out. Or, if they do attempt they’re definitely not certain in which to start off,” Ricky said.

The govt is the one major purchaser of merchandise and providers in the world, Ricky discussed.

Furthermore, Ricky claimed that the govt is mandated by legislation to buy from small enterprises — at least 23% of their expending.

To give you an concept of what that looks like in bucks, Ricky said that the governing administration spent about $154 billion just on little business enterprise contracts very last 12 months on your own.

And it’s not just for large equipment and protection materials. There is a massive volume of potential for tiny businesses of all varieties to get a slice of the pie.

Just about something that goes into the infrastructure of a city where armed service personnel are dependent desires to be sourced.

From leisure pursuits to setting up and protecting office environment properties, the scope is very wide.

Ricky also said it’s a fantastic time to pitch contracts to the government correct now. A lot less than 1% of smaller corporations are actively providing to the authorities, and that selection has been decreasing in modern decades.

Obtaining Out if the Authorities Is Buying What You’re Offering

“In the general public sector, all the information and facts is public,” Ricky explained.

Ricky stated it could not be less difficult to discover out who’s carrying out the shelling out and what’s remaining bought than when it arrives to the federal government.

If you want to locate out if the governing administration is purchasing what you are selling, Ricky suggests finding commenced by traveling to


To use the research function on USASpending to obtain out if there is a demand for your expert services, Ricky gave the adhering to ideas as an example:

  • Go to “Award Search” and pull down the menu, then pick out “Advanced Search”
  • Choose a selection covering the final a few yrs for the most appropriate facts. That’ll be “FY 2023,” “FY 2022,” and “FY 2021”
  • Type your market or support into the “North American Industry Classification Procedure (NAICS)” box to uncover out what your government code is. For instance, if your kind “Painting” into the NAICS box it’ll display you the code for painting is “238320”
  • You can now research for contracts awarded to compact organizations supplying painting services. Ricky executed this lookup and could see all-around $253 million was invested on painting about the earlier 3 a long time, and the DoD was dependable for close to $175 million of that.

This is just a swift instance, there is a great deal more you can do with the innovative search filters accessible.

If you shell out some time digging into the knowledge you are going to be capable to see the sorts of contracts on a additional granular level.

Registering to Sell to the Governing administration

Once you have uncovered that the govt is awarding contracts to businesses related to yours, the upcoming move is to go to

This is where the govt repository of all federal contracting data is saved.

You can look up solicitation information on particular contracts, as well as register your organization to sell to the govt.

Ricky claimed the procedure of registering your business is self-explanatory, but hope it to get a 7 days or two for all the approvals to go by way of.

Actively playing Matchmaker or Remaining a Subcontractor

If you do not have a organization or give a support oneself, you could act as a intermediary or matchmaker.

This is named remaining a federal government agreement “integrator.” Ricky claimed staying an integrator is a popular organization design that will work very well.

You could also be a subcontractor and function with a larger sized prime contractor. This permits you to place in a joint bid on a job and function with one more small business.

This is a fantastic way to be awarded contracts that have been established aside for specific business varieties of demographics that only a single of you can bid on.

There are some regulations around how significantly perform the primary contractor has to do on a task, but it is an additional design that is effective very well.

Bidding Tactic

Ricky spelled out that if you dive in and begin creating proposals and bidding on contracts, your odds of successful are going to be really very low.

To enhance your odds, Ricky advises that rather of filtering for requests for prices on jobs, you filter on “requests for information” or “sources sought.”

These requests are the authorities striving to determine out how to solve a issue just before putting a solicitation collectively.

To build a ask for for information and facts, you will have to have to place alongside one another a couple internet pages of info answering concerns, and recommending alternatives as for each the proposal.

The advantage of executing this is that you’re earning make contact with prior to the solicitation has occur out.

You are placing your corporation name out there as another person that can do the work and conveying why you’re excellent for the agreement when it is established.

You’ll generally have the option to ask for a meeting in human being when filling out a ask for for information and facts. This is a little something Ricky recommends carrying out as a way of introducing your small business.

Bidding Greatest Practices and Ideas

When you see a solicitation that you want to set in a bid for, some recommendations Ricky shared are:

  • Never increase nearly anything that isn’t questioned for in the proposal, it’ll only function towards you. Your bid is going to be scored primarily based on how perfectly you followed the recommendations.
  • Search at similar contracts that have by now been awarded to get an plan of how a lot to bid. You can use to see for how significantly Typical Providers Administration (GSA) contracts are currently being awarded.
  • Don’t be shy to reply and ask what the spending plan seems to be like. Ricky mentioned most companies will be keen to inform you what their budget is and that’ll help give you a ballpark determine.

If you are having difficulties to put with each other your to start with proposal, Ricky stated you can find anyone on Upwork with practical experience composing proposals.

Viewing how a proposal is published up by someone with practical experience and a track record of winning bids is likely to be a huge assistance.

Examples of Consumers Successful Contracts

Ricky shared a pair of illustrations of his customers who have received authorities contracts recently.

A person was a female who moves home furnishings for a residing. She received a pair of contracts at $16k/ea moving place of work home furnishings.

Yet another was a lady who ran a helpdesk company. From reaching out to the places of work and applying requests for details, Ricky was capable to see that the government was transitioning from its legacy helpdesk procedure to a new system that helped men and women with disabilities.

His customer was in a position to faucet into that need to move from one distinct style of helpdesk technique to a different. For the earlier two a long time, she has billed about $1 million a 12 months.

What is Future?

“I’m fired up about increasing the quantity of tiny enterprises marketing to the govt,” Ricky explained to me.

Ricky has lately set alongside one another a certification software as aspect of his academy that can take pupils via the methods of profitable governing administration contracts.

If you want to study additional and enroll in Ricky’s education program, he’s produced a coupon code for Facet Hustle present listeners that’ll give you 1-thirty day period absolutely free.

Head about to and kind “THESIDEHUSTLESHOW” in the coupon box to claim your free of charge thirty day period.

Ricky’s #1 Idea for Side Hustle Country

It is a marathon, not a sprint.”

Inbound links and Assets

On the lookout for Extra Side Hustle Aid?

side hustle show cover art

Leave a Reply