In this episode of the Duct Tape Advertising and marketing Podcast, I interview Laura Bull. Laura is a bestselling author and model strategist who specializes in reworking folks into aggressive and sustainable organization brand names. Her most current reserve is — From Person to Empire: A Tutorial to Creating an Genuine and Highly effective Brand name.
Laura Bull put in 10 years with Sony Audio Leisure and spearheaded artist growth like Carrie Underwood, Brad Paisley, and Johnny Dollars.
Now she’s serving to business people learn and leverage their genuine and competitive brand names. In this episode, we dive into how to construct a personal model, why she’s doing the job to redefine the term “influencer”, and how to rework business people into practical brands.
Issues I check with Laura Bull:
- [1:40] The branding of the music marketplace has improved dramatically — hasn’t it?
- [4:27] What’s 1 of the wackiest stories from performing with artists in the music sector that you want to share or who’s anyone that came on the scene and didn’t establish like you imagined they should have?
- [6:05] Could you discuss about exactly where we’re at currently with own branding and how influencer branding is a incredibly diverse issue?
- [8:06] What are your ideas on the concept that it isn’t about placing your identify on all types of things and persons who do a wonderful job with influencer internet marketing have a level of view about what they are trying to attain?
- [11:40] What is the big difference in your look at of narrative versus storytelling?
- [13:56] Could you share a very little about your five-part framework of an influencer — specially if I’m a manufacturer and I want to increase my influencer, what are the factors I will need to start out imagining about carrying out initial?
- [18:02] Could you unpack your brand name matrix for us?
- [20:33] Where can persons uncover out a lot more about you and your get the job done?
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